Wallpaper market in-depth investigation

Wallpapers (wallpaper decoration renderings) can also be made of stone, do you believe it? Why is the growth of China's wallpaper market weak? Let us take the question to the front line of the home improvement market and find out. The use of wallpaper in China's interior decoration is less than 10%, while in developed countries it is over 90%. Quirky! Do Chinese people really like wallpaper?

Poor functionality and strong alternative

Wallpapers are more often used as a decorative material than as a functional material. Because some products such as plaster, wood, paint, etc. have the functional advantages of purifying the air and adjusting the indoor temperature and humidity when decorating the wall surface, the floor and tile "on the wall" are more durable and better than the wallpaper, which leads to the wallpaper. The market has shrunk.

At present, the wallpaper materials on the market are most commonly used including non-woven paper (non-woven fabric), pure paper, PVC (plastic surface). Recently, a new type of product called "stone wallpaper" has appeared, claiming to be non-toxic and tasteless. Antibacterial, reducing the three wastes and other advantages, but also a price advantage. It is said that stone paper is mainly composed of limestone mineral resources with large reserves and wide distribution (calcium carbonate content is 70-80%), and high molecular polymer is used as auxiliary material (content is 20-30%). The chemical principle and the characteristics of polymer modification, after special treatment, are made by polymer extrusion and blow molding process, with good mechanical properties, waterproof, moisture proof, anti-mite, folding resistance, tear resistance, oil resistance, no It is toxic, tasteless, non-polluting, stable in geometry, high in print clarity, and naturally degradable after disposal.

Mixed fish, mixed standards

In addition to poor functionality, industry experts pointed out that the current situation of the mixed industry and the lack of uniform standards have led consumers to have to abandon the wallpaper when purchasing wall decoration materials, and instead choose other materials such as latex paint or liquid wallpaper. Import and domestic price disparity, but the problem of authenticity and difficulty, and the impact of paving technology on durability have become the development constraints of the wallpaper industry. "Is the English or Korean printed on behalf of the import? The actual situation is not the case. Many foreign brands' wallpapers are produced in China on the basis of processing. The final price is several times higher than the domestic products." The insiders confided the truth to the author.

Consumption must be polished

"Not like wallpaper, but lack of relevant knowledge. High-priced wallpapers are not necessarily non-toxic; cheaper ones are more worried about formaldehyde. What kind of glue and paste technology is a problem, and finally gave up, after all, A huge budget, once overturned will be very troublesome." Consumers' doubts, telling the embarrassment of the wallpaper industry.

Wallpaper is an important part of the architectural decoration industry chain. It is one of the important products directly related to the national energy conservation and environmental protection, low-carbon economy, and resource-saving and environment-friendly society. It plays an important role in the development of the industry. The chaos in the wallpaper industry requires not only the joint efforts of wallpaper companies, but also the entry of new technologies and new products. It also requires the entry of large enterprises in other industries, which can bring about the mature development experience and management ideas of other industries. Only in this way can Promote the rapid development of the wallpaper industry. Where is the future of the wallpaper industry? Perhaps only when safety, non-toxic, non-polluting, moisture-proof, oil-proof, insect-repellent, degradable and easy to use, the wallpaper industry can usher in a big development, 80% of the market vacancies will no longer be empty talk.

Source: 舜网-Jinan Times

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