315 survey: the overall level of furniture after-sales service has improved compared with last year

In 2013, NetEase Home made a special plan for “315 Home Enterprise After-sales Service Survey”. The survey results of two weeks showed that the average score of after-sales service in the furniture industry was 73.31 points. In the 10 categories of household industry surveyed, the average score of the furniture industry ranked fourth, after the kitchen, wardrobe and bathroom industry.

This year, the furniture industry's average score ranking is relatively high. The customer service phone's free rate, connection rate, attitude rate, and problem-solving rate are all improved compared with last year. Seven companies scored full marks, while 15 companies scored below 60 points.

The overall level of after-sales service has improved compared to 2012

315 is the first node after the opening of the home industry. All enterprises are facing the promotion in March. After the promotion, the after-sales department of the company will face many challenges, and various complaints will follow. How will furniture companies respond to consumer complaints? Can you provide consumers with a promised after-sales service? In order to test the level of after-sales service in the furniture industry, Netease home survey personnel have the most complaints about the quality of the furniture industry, such as: cracking of solid wood products, collapse of sofa cushions, loose screws on TV cabinet door panels, etc. Investigate the after-sales service quality of 70 first- and second-line furniture companies.

There were 12 companies with scores above 95 in 2012, and among the 70 companies surveyed, there were 20 companies with scores above 95, including All Friends, Federal, Yalan, Yihua, Yazhen, and Songbao Kingdoms. Seven companies, such as Mousse and Pocket Pearl, scored 100 points. In 2012, the enterprises in the furniture industry achieved only perfect scores, including Mousse, Dynasty, and Meikemeijia. All of these companies have opened 400 or 800 free customer service calls, and all three calls can be opened, and the customer service staff can give professional advice. For example, after receiving the complaint call, Mousse records the customer service staff on duty. In a short period of time, a special person will respond to the phone and contact the customer, and propose a detailed solution, which is very intimate.

The survey also found that companies such as Pocket Pearl, Mousse, Dynasty, Left and Right, Meikemeijia, Feimei, Shangpin Home Furnishing, etc. have a perfect after-sales service system, which can query the products purchased by consumers in the system.

In addition to the industry's average score ranking is relatively high, the furniture industry customer service phone free rate, connection rate, attitude rate, problem resolution rate and other indicators have improved compared to last year. As can be seen from the various indicators, the level of after-sales telephone service in the furniture industry has improved compared to 2012.

Some companies have a bad customer service attitude, and after-sales calls are ineffective.

The survey results show that the overall level of after-sales service in the furniture industry has improved. At the same time, the investigators also found that there are still many problems in the after-sales service of the furniture industry. For example, some customers’ customer service calls for dealers, in the face of consumer information about product quality. At the time, the attitude seemed impatient, eager to push the responsibility of the service to the dealer, and the eagerness to end the call was clearly revealed. It is very unprofessional to respond to consumer complaints, and the service attitude is 24.76%.

The investigators found that the Zhihua Shi official website 400 phone was not answered, and after the call to the headquarters of Minhua Company, the phone was told that the 400 phone was not answered because of insufficient customer service. Jin Tiantuo's customer service staff, after being asked to provide a dealer's phone call, actually said that the customer service was closed on the day (Wednesday's workday), so that the investigators could call again next day. The 400 phone number announced by the official website of China Master is the marketing center phone. The customer service said that the after-sales service was not clear, and the communication was transferred to the real after-sales department.

Elvis Presley, I love my family, etc.

In 2013, many companies maintained a good level of service and achieved good results in telephone surveys. Some companies have made great progress compared to last year. For example, Chivas, who scored only 39 points last year, scored 96 points this year and was quite satisfactory.

However, some companies have scored very low after-sales service for two consecutive years. In this year's survey, the telephone numbers of Kangneng, Si Kexin, I love my family, Sui Bao, Elvis Presley, and Zhuo Zhuo were unable to connect on weekdays or holidays, resulting in scores below 20 points. Because there are 800 or 400 calls on the website of Connaught and Scoin, the score is 5 points higher than the other four.

Among them, Elvis and I loved my family. In the 2012 survey, the phone was also unanswered or unable to connect. Sui Bao, who scored 85 points last year, did not answer the call after three times in this year's survey. This is very different from the situation that was basically connected last year.

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