Due to historical reasons, the local representative paint companies are mostly in the parallel of furniture and home improvement business. From the operational point of view, this puts higher demands on the entrepreneur's ability to control. From the perspective of direct competition, this makes the enterprise Will gradually face greater market pressure. Originally, the strength of local enterprises was limited, and the accumulation and construction of various aspects was not yet mature. However, it was necessary to divide the limited resources into two parts. The predicament of sustainable development seems to be imaginable. Objectively, these companies will eventually need to make a phased development between the two. This staged development choice reflects the degree of balance between the short-term and long-term interests. The choice here is not to say no, but to distinguish between the primary and secondary issues. I believe that from the perspective of history, reality and future development, the current stage of the Lord is undoubtedly the furniture paint business. Looking at the development status of the furniture paint industry, we can briefly summarize the following points: 1. Representative enterprises have experienced or are experiencing the double business parallelism and the difficulty of the primary and secondary. Counting industry representative furniture lacquer enterprises, namely Dabao, Zhanchen, Changrunfa, Huilong, Clivia, Bardez, Yi Tubao, Mei Tu Shi and so on. In the past 10 years, the most growing companies in furniture paints are Changrunfa and Huilong, and the key to the rapid development of these two companies is that they have taken the lead in effectively solving the dual business. The trade-off problem - Changrunfa is completely not home improvement, Huilong is completely independent of the home improvement business and does not make any re-investment, which allows them to concentrate all limited resources in the field of furniture paint, not only become a rising star in the industry On the premise of further clarifying its own market positioning (development direction and goals), it has become the object of the entire furniture paint industry to follow suit. In contrast, other households (especially the top ones), although the performance of furniture paint has increased in recent years, but due to historical reasons, has been trapped in the development of dual business troubles, resulting in the decentralized use of limited resources, a clear feeling In the furniture paint products, marketing methods and market segment innovation has been greatly worse than before. 2, to achieve a certain scale will not go up. Now the top three paint companies have reached the level of 10 billion in the furniture paint business, but since they are close to or reach this scale, it is difficult to achieve further rapid growth (some even appear The trend of decline, regardless of Dabao, China Resources, Zhanchen, Carpoly, etc., is the case. Why is it that the level of 10 billion will not go up? Analysis of the reasons, naturally can be cited a lot, such as economic crisis factors, such as channel structure factors, such as the reasons for corporate strategy and positioning, naturally there are certain competitive factors. However, I believe that even without these factors, the furniture paint business of these enterprises is difficult to achieve continuous growth, because they are more or less trapped in the double business troubles, so they can not collect all the limited resources in the furniture paint. The field; these two companies have been using the unchanging model that was originally set in the marketing of furniture lacquer. There has been no major change in more than a decade, and even idiots can understand that any mode of development has Bottlenecks, not to mention we are now in a rapidly changing market environment. We see that Changrunfa and Huilong have become rising stars. In just three or five years, they have developed to be able to stand on the same level as traditional big brothers, and even build confidence to look down on these bosses. The key is that they have abandoned. The traditional marketing model of furniture lacquer, whether in furniture paint products or marketing methods, has been innovated. On the other hand, the big players in the industry are still in the process of innovation. When a company can't keep pace with the times, then the previous successful experience often becomes a hindrance to continue to move forward today. If you do not advance, you will retreat. The bottleneck of 100 million is not fortunate. 3. Marketing is in the market without sales, and there is a low level of sales without market. Furniture paint is a short-term, fast-moving project that can be quickly sold through simple sales. However, in the absence of effective market guidance, sales are blind and unsustainable. The role of sales refers to the way to achieve demand, to translate demand into the performance of the company's products, the role of the market is to find and create demand, and make the demand and the product value of the enterprise. The development prospect of furniture lacquer seems to be not as big as that of home lacquer, but it is not necessarily a good thing to look at it unrealistically. Moreover, the development space of furniture lacquer is not small. If we do not doubt that China's lacquer industry can emerge two or three billion-dollar enterprises in the future, then there are two or three billion-thousand-thousand-thousand-scale enterprises in the furniture lacquer industry. I think it must be inevitable. Because we are simply doing sales now, we can achieve a scale of 10 billion. If we start to pay attention to the market work of furniture lacquer, then for the continuous improvement of performance, we must be able to do two or three times the same sales work. The value is measured. The development of the furniture paint market will play a decisive role in the development of the representative enterprises in the industry. In the process of further development, the furniture paint market work is seriously ignored by our representative enterprises. . At this point, Changrunfa is also a good example. The reason why Changrunfa developed, she not only achieved separation of production and sales, achieved certain product innovation, achieved intensive distribution in the channel, but also formed a pure furniture paint market department since 2004. Chang Runfa has always attached great importance to market work. From this point alone, it can be seen that his rapid development is no accident. 4, the market positioning of furniture paint is too limited to the wood. Regardless of home decoration or furniture, I feel that wood is like a well. It not only covers the body of our paint companies, but also covers our thinking. As long as we gradually break through the shackles of wood, we will surely become more and more marketable. Furniture lacquer companies have developed from wood lacquers and have developed a mindset dominated by wood for many years. However, in terms of the development trend of the furniture industry, the future of wood furniture is likely to be less and less, because From small individuals to large countries and the entire planet, our understanding of the environment is becoming more and more rational. In the future, wood, a material closely related to the ecological environment, will inevitably be strictly protected, and thus will inevitably become a scarce resource. It is conceivable that various furniture materials used for replacing wood will be widely used in the future. If the furniture lacquer enterprise is still only limited to the wood, and does not pay attention to the research and development of the coating requirements for the substitute materials of wood, it can be expanded in the future. The business space must be limited. As mentioned above, it is not a problem for two or three billion-five-scale enterprises in the furniture and paint industry. The trend of finished products based on furniture has become irreversible, and the trend of finished products in homes has become obvious. Therefore, the new market for furniture paints in the future The expansion space is huge and the overall capacity will continue to grow at a high level. We can boldly imagine that in addition to the wall, other finished materials in the future may require the use of furniture lacquer (or we can call home lacquer or civil industrial lacquer), based on a large and large number of China. At the level of the market, the development space of any sub-product in the home field is huge. For example, five years ago, no one could have imagined that the wooden door would become a major market segment for the furniture paint industry. I firmly believe that it is similar to a wooden door. There are many market segments that need to be painted with furniture, such as flooring, waterborne furniture lacquer, UV lacquer, household decoration, general/civil industrial paint (painting of daily household products, such as mobile phones, electrical appliances, etc.) . 5. The production and sales separation has not yet been fully realized, and the efficient operation system of specialized division of labor has not yet been established. Both production and sales are trapped, which not only makes it difficult for both to achieve their own effective development, but also leads to huge waste of resources, which not only makes professional division of labor become a bubble, but also breeds bureaucracy and vested interests. The mentality and inaction of the good humanism of the big business is also extremely unfavorable for the construction of corporate culture. Without the separation of production and sales, it is impossible to establish a professional division of labor and operation system, and it is impossible to achieve true teamwork, professionalism and management performance. The lack of professional operational efficiency is inevitably low, and the manager has also raised the omnipotent demand that cannot be realized. It is necessary to understand manufacturing, financial understanding, human resources, market, sales and customers. Imagine where to find Such a versatile. The factory-led all-round operation mode of production and marketing is a traditional product-oriented and self-oriented inward-oriented marketing model. It is a model that is so-called superior to the king and runs counter to the market development trend, especially for customer needs. The development of a oriented marketing team is extremely unfavorable. At present, only China Resources has realized the separation of production and sales due to innate factors. Carpoly, Changrunfa, Sanshu and Mei Tushi can only be regarded as basically achieving separation of production and sales. Other representative furniture paint enterprises are still at The traditional low-efficiency operation status of the factory is not divided into production and sales. 6. Competition is limited to the mainland, but it is still not intense. The competition in the field of furniture lacquer is actually not fierce. As mentioned earlier, the industry marketing level is still in the stage of heavy sales without market, the competition is concentrated on the sales level, and the competition at the higher level of the market has not yet begun. In addition, compared with home paint, the field of furniture lacquer not only does not have competition from foreign companies, but also does not have strong foreign brands such as Lebang and Dulux, and the industry concentration is far less than home paint. The so-called competition in the furniture lacquer industry is limited to the scope of local enterprises, and the whole market is still in a relatively dispersed stage. This is one of the important reasons why competition is not intense and marketing level is low. Companies such as Hair and Huilong can rapidly grow in this field and establish an important environmental factor for positioning. There are so many words mentioned above, it is not that home paint is abandoned, but it is only necessary to analyze the history in reality and in the internal and external analysis. It is necessary to let the home paint return to where it should be. Otherwise, it is necessary to further strengthen And to strengthen the leading position of the development of furniture lacquer business, this is the biggest development opportunity for representative enterprises of furniture lacquer. Conversely, even if the home furnishing paint of a certain representative of the above furniture paints has become the first in the country, it must be a small three, and the gap with Nippon and Dulux must be far away. The situation that has always been crushed by two mountains is presumably extremely difficult, and the process of realizing the third is bound to be exhausted, and the entire enterprise must bear huge development risks. The road ahead is difficult to predict, everything is It’s just an unknown number – there are quite a few examples of this industry. Instead of doing so, why not concentrate on spending three or five years, briskly doing the foreseeable position of the furniture paint industry, how happy it will be. Stainless Steel Tea Kettle,Whistling tea kettle,Stovetop whistling kettle, stainless steel teapot Fungho Industries (Group) Co., Limited , https://www.funghogroup.com