The curse of the closing shop is spreading at large retailers.
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On October 10th, Darunfa, which had been a myth of the industry with “Do not close the store,†could no longer maintain its record of not closing stores for 19 consecutive years in the mainland, and confirmed that it had officially closed its store in the Weiyi Square in Weifang, Shandong Province. Shortly before this, Huali Shopping Mall's first store in China, Shilibao Huatang, also closed for 18 years. In fact, the behavior of such a large-scale supermarket closure has always been on stage.
As a retail business owner, large commercial supermarkets have rushed around the country. However, in recent years, these stores have gradually shown signs of fatigue, profitability has continued to degrade, performance has declined, and shut-offs have frequently occurred.
And their opponents are eroding their former living space at an exceptionally rapid rate. 
Traditional commercial super chill
The RT-Mart breaks the myth of “don't close storesâ€. Although it was proved to be due to property disputes, excluding property issues, it was not affected by the overall downturn in the retail industry.
In fact, after the economic crisis in 2008, retailers have felt more or less cold. "The speed of opening stores in big supermarkets is slowing or even stopping." Gao Xiaoyi, co-founder of Wuhan Daoyuan Business Management Consulting Co., Ltd., said in an interview with a reporter from China Enterprise News.
The 2015 China Shopper Report shows that since 2013, most retailers have reduced the number of new stores opened and closed down a number of stores with oversupply and under-performing. In the 2013-2014 two-year period, Yonghui closed 15 stores, and Carrefour closed down about 25 stores, while Wal-Mart reached about 30 stores.
In addition, data shows that in the first half of 2016, 22 companies closed a total of 41 stores in single department stores, shopping malls, and large-scale supermarkets of over 2,000 square meters. Among them, there are 15 department stores and shopping centers, and 26 large-scale supermarkets. The total business area of ​​out-of-business shops exceeds 600,000 square meters. The average duration of operations of the closed stores was 6.84 years, 8.67 years for department stores and shopping centers, and 5.96 years for large-scale supermarkets.
E-commerce diversion ferocious
The decline of the retail industry physical stores is not unrelated to the impact from e-commerce. Although at the Yunqi Conference on October 13th, Alibaba founder Ma Yun publicly stated that the Internet has developed e-commerce on the basis of traditional business, and it has not hit traditional businesses. However, no doubt, e-commerce has diverted a large part of consumer groups. At the end of the fiscal year ending March 31, 2016, Alibaba's total retail transaction in China exceeded Wal-Mart, which has worked in the traditional business field for more than half a century, and became the world's largest retailer.
In addition to large-scale integrated e-commerce platforms such as Taobao and Jingdong, which continue to dominate the market, many vertical e-commerce platforms targeting fresh and overseas shopping are also rapidly growing. At the same time, with the increasing use of new media such as WeChat and Weibo in people's daily lives, the emerging retail business of “micro-business†is gradually eroding the traditional retail market.
"Convenient" and "cheap" have always been the common feelings of consumers when they shop online. Due to the reduction of intermediate links, compared to physical supermarkets, e-commerce has saved the cost of sales links and other links, and these costs often occupy the bulk of the entire product sales chain, thus greatly reducing costs. More and more people choose to use "finger tapping the keyboard" instead of walking on both feet to go to the supermarket shopping experience.
What's even worse is that after witnessing the reality of the traditional commercial super business, some commodity suppliers have also chosen to “put in the rocksâ€.
"Now with the rapid development of cross-border e-commerce and micro-business, many commodity suppliers have started to reduce the supply of physical supermarkets. The reduction in the number of foreign brands is particularly noticeable. The choice of goods continues to decrease, so that supermarkets are even more There is no vitality.†An industry person who has worked in Shang Chao for more than 10 years sighed when interviewed by a reporter from China Enterprise News.
Convenience store "encirclement"
In addition to e-commerce, the development of convenience stores has gradually revealed a great vitality.
According to the China Chain Store & Franchise Association, at the end of 2015, the total number of stores of 62 convenience store companies was 83,000, an increase of nearly 10% year-on-year, with an increase in sales of 15.2%, which is in stark contrast to the decrease of 0.7% in department stores. It is estimated that in 2016 China's convenience store market will reach 100 billion yuan.
Convenience store this service to the "home" of the light shopping model, so that most of the consumer demand for shopping in the home directly can be satisfied at home, more in line with the younger generation of consumers shopping habits. The reporter observed that in the first-tier cities such as Beijing and Shanghai, large supermarkets can only see a few in the more prosperous center, and convenience stores can be seen everywhere.
According to Nielsen's "2016 China Store Supermarket Shopper Trends Report" recently released, e-commerce and convenience stores are continuously "stealing" away the traffic from the hypermarkets and supermarkets. The penetration rate of convenience stores and online shopping increased from 32% and 19% last year to 38% and 35%, respectively, and the growth rate far exceeded that of hypermarkets and supermarkets.
The rapid skyrocketing of convenience stores is forming a siege against traditional supermarkets. Take Shanghai as an example. As of the end of 2015, Rosen has a total of 461 stores, and Dingxin Group's family convenience stores have nearly 1,000 stores in Shanghai. The convenience stores that can be found everywhere on these streets have also severely reduced the traffic in large supermarkets.
As for the future of large-scale supermarkets, Gao Xiaolu believes that the main direction of development for supermarkets in the future is to subdivide the format of the industry. By verticalizing to a certain industry or category, it can better meet the higher levels of consumers by taking advantage of specialization and refinement. demand. In addition, in terms of business philosophy, supermarkets need to study customers, change the traditional pattern of one-size-fits-all commodity structure, change the thinking that prices are the core competitiveness, pay attention to the needs after 80 and 90, and strengthen the sense of shopping experience and shopping pleasure.
This article is transferred from: China Business News
