Meet the needs of the mass consumer, product sales, no worries

The power of the people is often endless. Only when the needs of mass consumption are met, the products sold by curtain fabric companies have no worries. Therefore, curtain fabric companies should create products with high cost performance to meet the needs of mass consumption.

Popular curtain fabric products most popular

At present, China's curtain fabric market is mainly divided into three grades: high, medium and low. Generally speaking, due to the majority of middle-tier consumers in China, mid-range curtain fabrics are obviously more in line with popular tastes, and consumers who choose mid-range curtain fabrics also have the most. Although the mid-range curtain fabric price is in the middle, it does not mean that the quality is in the middle. The mid-range often means those products that are more practical, more cost-effective, and less expensive.

It is precisely because many consumers choose home improvement products that they will not be as easy to satisfy as before. They often choose a curtain fabric product with the right price and quality. China's middle-level consumers account for a large proportion. The majority of curtain fabric companies should regard the middle-level consumer groups as the main target group. According to their consumption characteristics and consumption habits, the development strategy is the way to win.

Curtain fabric companies should increase the price/performance ratio of products according to consumer demand

With the acceleration of urbanization construction, the increase of small and medium-sized households, and the expansion of the hardcover housing market, these opportunities for the curtain fabric market are also challenging. However, because there is still a certain gap between the urban market and the income of the first- and second-tier markets, and income determines the ability to consume, in the process of promoting new urbanization, the direct benefit in the future will be low-end consumption, which is at a medium standard of living. Consumers are still the mainstay of social consumption.

The high-end luxury curtain fabrics purchased by high-end consumers are not in line with the consumption level of the masses. Medium- and medium-class products are more popular. Therefore, curtain fabric companies need to lock in the mid-market and properly lower their horizons. The characteristics of the income of the income earners will be developed, production, marketing, and after-sales service strategies, so that the company's benefits will be improved.