In a general sense, packaging design positioning refers to the explicit expression of the characteristics of the goods, especially the obvious features, according to the relevant planning principles, so that the packaging design image is simple and beautiful, allowing the target consumers to simply identify and stimulate consumers. The desire to consume reaches the intention of selling. Therefore, the package is designed to sell goods. A good packaging designer must first understand the company, understand the goods, understand the market, understand the society and understand the consumer, but also have the talent to use graphics, color and text. Analyze based on the data you have mastered and make accurate packaging design positioning. In general, packaging design positioning is accomplished through three aspects: product positioning, consumer positioning and brand positioning. 1. Product positioning If the product is not positioned accurately, even if the brand is bigger, the consumer will not pay the bill. Therefore, product positioning is very important in packaging design. Commodity positioning can highlight the function, advantage, use characteristics, effectiveness and grade of the product, and is one of the biggest selling points of the product itself. Therefore, when packaging products for packaging, we must think in many ways. 2 consumer positioning The goal of the product is the consumer, and the packaging design is just to put a beautiful and suitable coat to attract the consumer. Therefore, consumers are the object of joint research by manufacturers and packaging designers. 3. Brand positioning Any product has its own unique brand and expects its brand to have a high reputation. When a general brand becomes a well-known brand, it will bring infinite profits to the company. A product should focus on brand positioning at the beginning of the market. Packaging design plays a huge role in the sales of a product, and it also plays a key role in a company and even an industry. Packaging design is one of the most important links and factors in whether a product can win in a highly competitive market. Article source address: http:// Mattress Cover,Mattress Protector,Mattress Bag,Waterproof Bed Cover Foshan Aussie Hcl Furniture Co., Ltd. , https://www.hclexport.com