On June 28, 2017 (the day before the 12th Asian Outdoor Exhibition), the annual COA Outdoor Summit Forum will be opened at the Nanjing International Expo Center. Key words such as “Brand Strategic Planningâ€, “Independence Competition IPâ€, “Product Quality Standardsâ€, “New Retailâ€, and “New Ideas for Agents†are all included in this forum's discussion outline. 1 Brand Development Strategic Planning and Management China's outdoor industry has gone through more than 20 years. After the budding period and rapid development of the industry, it is experiencing an industry adjustment period and will go to the stage of sublimation of the industry. However, in the process, some brands that once led the industry have been quiet and even withdrawn from the market; some innovative industry operating models have not passed the long-term test of the market and were eventually eliminated by the industry. The COA Outdoor Summit Forum invites China's outdoor leading brands to share the vital experience of brand planning and market distribution - the future of brands and industries, market and product trends, and development and management planning. How to survive in China's outdoor rough seas and how to find a suitable development path for them is always a question that practitioners need to think about. 2017·Nanjing, China, we give you the answer at the COA Outdoor Summit Forum. 2 Outdoor Activities and Events Independent IP Operation and Operation The outdoor industry differs from other industries in that all development needs to rely on the outdoor sports itself. From a brand perspective, the popularity of outdoor sports is directly proportional to the speed of development of the industry. From another point of view, however, launching an event through the brand itself will take a lot of energy and capital, and even to a certain extent will affect the normal business operations of the brand. The contradiction between the two has caused many industry practitioners to be very tangled and confused. So, can we find a solution to this contradiction? COA Outdoor Summit Forum gives you a definite answer! How to make a scientific and comprehensive plan from a strategic point of view, so that activities and events themselves can form a benign operation, and then feed back brands on multiple levels. The doorway is quite deep, there must be a routine you can't think of! 2017·Nanjing, China, we wait at the COA Outdoor Summit Forum. Quality, the problem that each industry emphasizes is one of the key factors that cannot be overlooked in the development of the industry, especially the outdoor industry. China Outdoor Brand Alliance (COA) began planning and drafting the COA product quality standard system as early as 2014. The down standard system was launched in 2016 and plans to gradually introduce more standards for outdoor product categories in the future. This set of standards is a high-quality, high-standard quality coordinate in the industry, and is also a standard answer for consumers in China's outdoor industry. The COA Outdoor Summit Forum will start with the standard system of product quality, explain the significance of the quality standards for the development of the industry, the operating mode of the standard itself, and plans for the future. From the perspective of operation, the COA Outdoor Summit Forum will introduce ways to improve the quality of the brand, and then show the industry a The grand blueprint for "Made in China 2025". 2017·Nanjing, China, we set sail at the COA Outdoor Summit Forum. Ma Yun, a man in the retail industry in China, put forward the concept of “new retail†in 2016. For a time, the concept of new retail is regarded as a standard by various industries. Then, how should the new retail concept combine the characteristics and current status of China's outdoor industry? Doing new retail sales outdoors is not just a slogan, or a concept. The real need is for professionals who have in-depth studies in the industry to test through practice, and to sum up a set of targeted operating models. 2017·Nanjing, China, we announced at the COA Outdoor Summit Forum. With the large number of foreign outdoor brands entering the Chinese market, there have also emerged a large number of foreign brand agencies. The cooperation between brands and different institutions is not the same. The final result is also a few happy families. In today's increasingly mature outdoor market in China, we should be in what way to do a good job as an agent? What strategic measures should agents take to deal with the potential problems between domestic and foreign markets and brands? After more than ten years of scouring, there have been a number of agencies that have experienced market tests. These institutions and foreign brands have already formed a benign and sustainable development model of cooperation. At the same time, some agencies have set their sights on the future market, adjusted their strategies in a way that is more adaptable to the market, and allowed the agency cooperation model to move even further. A brilliant future. 2017·Nanjing, China, we fought at the COA Outdoor Summit Forum. The above content is reprinted from the equipment 2016 cool official partner Asian outdoor products exhibition official website Yuyao Shenghe Electrical Appliance Co., LTD , https://www.yyshenghe.com
3 outdoor product quality control and standard setting
4 Theory and Practice of New Retailing in Outdoor Industry
5 new ideas for agents 
