China enters the era of "two-dimensional code" mobile payment


Nowadays, the QR code payment market led by WeChat and Alipay has attracted attention from all sides. In the face of this “big cake”, China UnionPay has finally enlarged its recruits – on May 27, China UnionPay and more than 40 commercial banks jointly announced , officially launched UnionPay cloud flash pay two-dimensional code scan code payment products. What kind of experience is consumption in the future? In a word, the mobile phone is in hand, everything is not bad!

In order to pay for the pre-heating of the QR code, dozens of merchants in Harbin Darongfa, Parkson Shopping Center, Hongbo Exhibition and Shopping Plaza, etc., can enjoy a 62% discount when using the banknotes of the UnionPay cloud flash or the mobile phone to scan the QR code. Give feedback. Compared with WeChat and Alipay, UnionPay can be described as "a famous person." More than 40 banks "groups" WeChat and Alipay, this is not the "six major factions in the Yitian Dragon Sword".

Scan code payment, Chinese lifestyle

"I haven't gone to the bank to get cash for a long time. Taking the mobile phone is equivalent to taking the money and the bank card. The salary is lying in the card and it is spent." "You can forget to bring your wallet when you go out, but you can't Forget the phone. If you still can't scan the code, not only is OUT (outdated), others spend 10 dollars to eat the bowl noodles, you have to spend 20 dollars for the regular price, eating is bad..."

This is the current consumption status of some consumers in the provincial capital Harbin. Nowadays, whether it is paying water, electricity, gas, recharge, short-distance or long-distance travel, hospital registration, daily shopping, etc., "mobile payment" has entered the lives of ordinary people. Even the unfixed baked sweet potatoes, hand cake stalls, and some eye-catching two-dimensional code payment marks, "sweeping" to the Chinese people, seems to have become a common life mode.

Xiao Zhang opened a modeling studio in Harbin. On the small reception desk, he placed three scan code cards for payment, namely WeChat, Alipay and Meituan. "Which customer is used to which one. 20 yuan haircut can be used, hundreds of thousands of yuan of hot dye can also be used." Hengshan Road, a fast food restaurant owner told reporters that the usual daily turnover is between 2,000 and 3,000 yuan Almost half of it comes from sweeping QR codes. “Fast, and there is no need to change the value. We also pay WeChat payment between the merchants who distribute the goods to us, and do not involve the withdrawal fee.”

The respondents all said that they must bring keys, wallets, and mobile phones before going out. Now they only have keys and mobile phones. Taxi, meals, and shopping can all be done with third-party payment software for mobile phones, and often have discounts over cash payments. In a cooked food chain, the guide will prompt you when the customer checks out, if you use Alipay payment, you can participate in random reduction activities.

Scan code payment, China is ahead of foreign countries

In March of this year, Apple CEO Cook said, "Chinese people are more willing to accept new changes." He said that the Chinese are far-sighted in terms of mobile payments. "Although there are mobile payments in Silicon Valley, you go to the hinterland of the United States. Many people don't know what mobile payment is." Some foreign students told this reporter that the "two-dimensional code" is the "new four major inventions" that foreigners have named. One (the other three are online shopping, 4G networks, shared bicycles).

Cash, credit card and check, and mobile payment are the stages that will be experienced without exception in the evolution of payment methods. Nowadays, when most European and American countries still stay in the credit card stage, China has quickly crossed the credit card era and quickly entered the mobile payment era. The data shows that in 2016, China Mobile paid a transaction volume of 38 trillion yuan, accounting for half of the global mobile payment.

At the moment, China is the country with the most strength to rely on mobile phones and QR codes to complete nearly zero cash daily life. Supporting mobile payment has become a “standard” for merchants, and merchants without mobile payments have become “inappropriate” “lagers”. For the average consumer, the benefits of mobile payments are obvious. No need to worry about trivial changes, but also the risk of wallet and the risk of losing the wallet. In addition, "When using WeChat, Alipay, etc., the system will record the specific expenses and uses, which is equivalent to a book."

UnionPay cloud flash payment, safer and more international

The two-dimensional code payment launched by UnionPay is similar to the “sweeping” of WeChat and Alipay: consumers are placing merchants with cloud flash payment QR code acceptance signs, and open any one of them has opened the cloud flash payment QR code. The commercial bank mobile phone client of the service, after the first time the card is tied, generates a “payment code” through the “payment to merchants” function, the cashier uses the “scan code gun” to read and complete the payment, or scans the merchant through the “sweep” function. The payment is completed after the receipt code.

However, in the entire mobile payment market, Alipay and WeChat have jointly won nearly 90% of the market. How will UnionPay compete with it? As we all know, "security" is a problem that cannot be avoided by two-dimensional code payment. At present, there are various traps for scanning two-dimensional code payment, and the killer of the "Famous Gate" UnionPay is safer!

Wang Feng, head of the Industrial Bank's Peace Branch, told this reporter that UnionPay's two-dimensional code products have three main features: one is more secure, the other is more complete, and the third is more international. UnionPay International announced that it is actively promoting the QR code business of Hong Kong, Singapore, Thailand, Indonesia, South Korea, Australia and other domestic cardholders.

UnionPay cloud flash payment, detonating the mobile payment market

In fact, before the launch of cloud flash payment, UnionPay has been implementing NFC (close-range wireless communication protocol) payment. In layman's terms, it is first to bind the bank card to the mobile banking client and complete the payment through the POS machine. Apple Pay (Apple Payment), Huawei Pay, Xiaomi Pay and other payment tools belong to this category. However, due to the cumbersome payment process, NFC was caught in a situation where “the dream is full and the reality is very skinny”, and the price of the Alipay and WeChat scanning code has taken away the market share.

“UnionPay has launched two-dimensional code payment, which is a powerful move!” Mr. Qin, a social scholar, told this reporter that “after all, in China, banks are basically equivalent to 'national credit', and people’s trust in banks is still higher. The general Internet companies, especially those with large funds." Our reporter learned that over time, UnionPay will also launch the ATM machine QR code cash withdrawal business, this trick is comparable to the "sucking star Dafa", it is estimated A large number of users are drawn in a short time.

UnionPay cloud flash payment has not only received the support of “famous decent” banks, but also received support from other Internet companies. On May 27th, Internet companies represented by Jingdong and Meituan have opened their doors to UnionPay QR code, and hundreds of millions of active users will perform scan code payment through their clients.

In any case, the official launch of UnionPay QR code payment will ignite the mobile payment market. Recently, WeChat has started a long-lost "red envelope return." The entry of UnionPay QR code has made WeChat and Alipay no longer tacit. In this war without smoke, the biggest beneficiary is consumers.

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